They typically abhor the limitations and atmosphere of ‘large group tour holidays’, preferring a more ‘customized’ itinerary that allows them to join other similarly minded people for various elements of the holiday, without having to compromise their own plans. They are environmentally concerned, interested in the lifestyles and cultures of other ethnic groups, but they want to meet these groups at the ‘grass roots’ level, their visit having no negative impact.

They have no interest in contrived tourist attractions and are active participants on a tour programme, definitely not just seat numbers in a coach.

These are the clients we cater to, and who manage to find us in our quiet corner of northern Thailand.