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SPECIAL INTEREST WORKSHOPS FOR INDIVIDUALS AND SMALL GROUPS INTRODUCTION: Background information on this new and interesting type of tourism product
The tourism product in northern Thailand has evolved steadily over the past two decades. From jungle treks, to sightseeing, to soft adventure and then to active participation products for student groups and corporate entities. More and more people are seeking a holiday that allows them to pursue their special interests. The hobbyists: photographers, cabinet makers, classic motorcycle fans etc.The sports lovers: golfers, adventure racers,rock climbers. The business minded: export / import, interior design (handicrafts, textiles, furniture, antiques, handicrafts, textiles etc. There is much appeal in taking one’s hobby on holiday, learning something new, and doing so in the company of others who share those same interests. The north of Thailand, indeed much of the Mekong region has a rich cultural history and as such has much to offer those with special interests. The difficulty of course is in reaching individuals with a common interest and getting them together in a small group. We believe that the level of interest, and therefore the viability in this sort of product justifies pursuing the market. The enhanced level of communication available to us through email and the internet leads us to believe that we can reach our network of clients with news of upcoming ‘special interest workshop’ departures, through a newsletter style promotion, in plenty of time for those agents to market the product to their own client base.
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