Concerned about the impacts of high volume mainstream or mass tourism on people and places world-wide, and with the unequal distribution of the rewards of tourism, we are keen to contribute to the development of a more equitable model for the responsible tourism industry.
To do so, Track of the Tiger T.R.D. has established the RTA (Responsible Travel Alliance.) It is a social enterprise driven collaboration with the Volunteers Without Borders Foundation, and others who increasingly realise that the long term future of our businesses we need to manage the risks. we do that by ensuring the industry is operated responsibly, equitably, and we do not rely on tourism revenue alone.
RTA provides a vertical search & booking platform for locally owned/operated, responsibly operated, micro and small tourism businesses offering unique and rewarding travel experiences that showcase the local culture, customs and lifestyle of the host country/community, promoting employment & providing opportunity in the local visitor based economy.
The model levels the playing field for these businesses and their potential customers by using a transparent booking fee based platform, as an alternative to the traditional (and online travel agent) commissioned based supply chain options, that dominates market access, and disadvantages the micro & small tourist business operators. The low prices these small businesses charge do not generate revenue (even by paying 30-50% commissions) that the traditional system demands.
At the heart of the programme are the RTA Tourist Routes - half to multi-day customised programmes - that allow guests to put together their own itineraries from a menu of little visited - non-touristic - attractions/activities/workshops/scenic areas - set along 'tourist routes' that radiate out from, or connect different destinations.
VWB volunteers assist these small businesses in developing their online presentations (to be hosted on the VWB database), and promotes second revenue stream development, that helps reduce reliance on tourism revenue alone.
Membership fees fund competion prizes, and subsidise volunteers engaged in developing the business models and online business profiles of the business membership. RTA Business Partners in turn provide pricing (no higher than can be found elsewhere on or offine) and other incentives in the form of upgrades, complimentary services etc., where available, to RTA Ambassadors.
Track of the Tiger's RTA business model is protected by the Creative Barcode System.